The world cup is coming to South Africa in about a year! Are MNC’s aware? Do they care? If they do are they planning to use the same corporate sponsorship playbook of years past? Or are they going to take this opportunity to do some great things for the country’s growth, for South Africans, AND for the growth of their brand in this growing market? Let’s discuss.
Posted on April 26, 2009 by johnsunkim