From the 5/10 article on FIFA.com:
“One of the principal objectives of our overall strategy has been to use the 2010 FIFA World Cup as a launching pad to brand and develop the entire region as a preferred tourism and investment destination. Mauritius signing up to the squad further underlines the strong commitment by the entire Southern African region for the 2010 FIFA World Cup. The geographic proximity and quality of its hotels is ideal to develop packages to allow fans to fully explore the unique diversity of the Southern African region,” said Danny Jordaan.
I’m very glad to see Mr. Jordaan speaking in those terms above. But I hope there is greater emphasis on the investment side of the equation. Tourism can be a wonderful boon but would benefit only certain sectors; making the region a more attractive investment destination in general should be the focus.