On today’s BizCommunity.com, there was an article that spoke of Visa’s reaction to the successful Confederations Cup. The article quoted Charles Niehaus, Visa’s GM Southern Africa who stated:
“As a sponsor, we have been thrilled by the level of engagement and excitement shown by our client banks and merchant partners in supporting the FIFA Confederations Cup South Africa 2009. Together we promoted the tournament across 11 countries, dressed up thousands of merchant locations, installed a dedicated ATM network and electronic point-of-sale acceptance devices at competition venues and ran cardholder promotions designed to help people across Africa experience the passion of the event. Like many others, we were using this tournament as a test for the 2010 FIFA World Cup and it has surpassed our expectations, both on the field and off. We very much look forward to doing it all again next year, but on a much bigger scale!“
It is wonderful to see Visa, as a FIFA sponsor, step out and congratulate FIFA and South Africa for running a successful event. And it is great to learn a little bit more about their promotional efforts around the event. I would be curious to learn more about which 11 countries they promoted the event inl I know they ran promotions in Ghana and Kenya – were there other African countries included? Also, it’s encouraging to read that they saw the Confederations Cup as a test for the World Cup next year; if FIFA can see the Confed Cup as a test, it should certainly be ok for sponsors to do that. I would love to learn more about what Visa has planned to do on a “bigger scale” next year.
Full BizCommunity.com article can be found here: