This has nothing to do with CSR (but perhaps may have some effects down the road), but the New York Times published an article dated Aug 9, 2009 on their web edition, about how if people want to go to the Vancouver Winter Olympics or the World Cup in South Africa, they better start getting their travel plans arranged!
Whew! Glad we got on the ball prior to this article. Who knows what the snowball effect will be after this article is read by the millions of fans who thought they could wait months, even 6 months, before thinking about their travel plans. I could picture the tour operators, airlines, and hotels salivating as I write this.
The one thing I didn’t like was the NYT’s open endorsement of booking through official tour operators. While I’m sure they will remove some of the hassle involved with organizing the trip, they will also cost a pretty penny. But I guess the NYT’s target readership is not necessarily the backpackers & hostels staying, kombi riding, and “bunny” (inexpensive Durban- takeaway delicacy – see image) eating set, like my wife and I.
But overall, nice for the New York Times to acknowledge the crazy rush (still 11 months away) and need to make preparations if you’re planning to attend the World Cup. And I’m just glad that we’ve already taken care of most of our planning.
Full article can be found here: http://www.nytimes.com/2009/08/09/travel/09pracgames.html?_r=1&ref=sports