Update: Budweiser kicks off World Cup promotion


Looks like Budweiser (probably in response to my post – ha!) kicked off their promotion.  More details can be found here in this Marketing Week article.

http://www.marketingweek.co.uk/news/budweiser-kicks-off-world-cup-promotion/3003552.article

2011913_Budweiser

via Google Images

But here’s a preview of what some of the packaging promotion will look like:

I still think they’ll need to do more to get fans and South Africans to switch labels, particularly since Budweiser will likely be way more expensive than the local beer, Castle.

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