Trailer for Fahrenheit 2010: a documentary on what’s really at stake around the World Cup

A fellow football fan from the Twitter community, @hellofutbol, just tweeted the below link to me.  It’s for the trailer to a movie about the World Cup called Fahrenheit 2010.  But it’s not just about celebrating the games.  It explores some of the hard questions about what the real and lasting benefits the games will/might/should have for the country and what’s really at stake for South Africa and the region; a lot of the same questions we discuss on this blog.

According to the film makers:

“Fahrenheit 2010 cuts through the hype, with an uncompromising examination of what the World Cup means for South Africans themselves – in particular, who actually stands to benefit from the diversion of millions of dollars to build 21st century sports arenas in a country in which, 15 years after throwing off apartheid’s yoke, millions live in shacks and have no access to water – a South Africa where life expectancy has plummeted to below that of Ethiopia.”

Glad to see that folks have been asking these tough questions and have used the power of video to pose them to the masses.

The trailer is powerful, thought provoking, and self explanatory.  Enjoy.

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5 Responses

  1. I am just hearing about this movie for the first time. Should show both the pros and cons of World Cup and Olympics in developing countries I hope.
    I’m slightly bothered by the statement that Desmond Tutu said in referring to “White Elephants”
    Thanks for bringing this to the fore.

  2. This is a great opportunity for infrastructure development sometimes we have to forgive our elders who are so detach with what is going on today and what drives the economy. The building of Stadium, Train System, face lifts of corporate buildings, telecom infrastructure, etc is a plus to South Africa and Africa as whole. Football academies will be developed and soccer as a whole will develop beyond what we see now. This is not just a quick fix situation like most pessimists would think. There has been a lot of progress being made in the continent because of such tournaments. Soon we will see Olympics being staged and all other events. Neighboring countries with small economies will become outsourcing places resulting to citizens empowerment. SA is on her way up and will continue to develop beyond the world cup…

    • Thanks for the comment. I do agree that the infrastructure developments and improvements have been great for South Africa and the region, I just hope that long-term planning has been accounted for so that the legacy of the games isn’t empty crumbling stadiums in ten years time. I very much hope (and agree with) that SA is on the way up and will continue!



  3. The biggest sports event in history? Do you agree with that Assertion John. It’s gonna be big for sure, but the biggest of all time sounds a little Kanye-esque.

    • The hyperbole might be a stretch but I think it’s certainly going to be the biggest sports event in South Africa’s history and likely for the Continent up to this point. And biggest is a relative term – in terms of dollars, visitors, viewers, etc? it depends on what metric you use? Viewers, likely. Vistors, probably not. But if you are measuring most significant event, it just might be – if it can prove to the world all is not bad in
      Africa, it will be significant. and if it can pump investment into South Africa and the region, the long lasting effect will certainly make it significant.


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