US mobile content provider using World Cup to grow brand in South Africa


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via Google Images & http://www.sfchronicle.us

A recent article on the web site, IT News Africa, broke news about Cole Solutions, LLC, an American mobile content and applications provider, beginning to operate in the South African market.  They plan on leveraging their success in delivering quality content during and up to the 2010 World Cup in order to build their brand in South Africa and other nearby markets.

The article quotes Ayodale Cole, the founder and CEO of Cole Solutions, saying:

“Much attention has been given to 2010 broadcasting concerns. We’d like to make sure that the Soccer World Cup is as much of a success on the small screen as on the big screen. Key to that success will be the ability to deliver the kind of mobile content that perfectly complements and enhances the overall appeal of the tournament.”

More technical details of their planned business operations in South Africa, according to the article

“Operating under its SMSStreamer.mobi brand, Cole Solutions LLC has committed itself to responsible mobile practices in the South African market and recently became an affiliate member of the Wireless Application Service Provider Association of SA (WASPA). WASPA regulates the local mobile content and applications market and invests considerable resources to ensure the responsible marketing of mobile services.

Cole Solutions’ vote of confidence in the South African mobile market will also have a positive knock-on effect locally as the company is using a domestic aggregator to ensure mobile subscribers across all cellular networks are able to access SMSStreamer.mobi content. In addition, Cole Solutions has retained the services of a South African mobile marketing consultancy to assist in the acquisition of new mobile subscribers through WAP (Wireless Application Protocol) advertising.

That South Africa is seen as a springboard to the African continent is clear from Cole Solutions’ plans to manage its current and future African operations in Ghana, Liberia, Sierra Leone and Benin from Johannesburg where they will be under the supervision of a Managing Director for African Affairs. “Geographically, the country might be located at the Southern end of the continent, but economically, South Africa lies right at the heart of Africa. That especially true when it comes to the uptake of mobile content and services,” commented Mr. Cole.

Aside from FIFA Soccer World Cup content, Cole Solutions also has mobile rights to play-by-play football content from the English Premier League, Spanish Premier League, Italian Premier League and the French Premier League. “We’re aware that the English Premier League has many fans in South Africa but it’s time now to broaden the focus and start delivering mobile content from other first division leagues around the world,” said Mr. Cole.

In terms of applications on offer, Cole Solutions will soon launch a mobile service that is essentially the SMS version of social networking. “There are many overseas mobile firms operating in the South African market. However, practically all of them only provide content and very little else that could be said to be of real value to local mobile users. We feel that mobile content and mobile applications are two sides of the same coin and you can’t develop a country’s mobile sector without paying attention to both. Cole Solutions will play in the content space, for sure, but we also have a serious focus on adding value to the lives of mobile users by developing useful applications that make owning a cellphone even more desirable,” concluded Mr. Cole.”

This is one of the first times I’ve heard of any company, American or otherwise, out-right say that they see the World Cup as a entry point for expanding operations in the country and region.  I think it’s great acknowledgment of the opportunity that exists surrounding the games and throughout the country and Continent.  I wish them well and would be curious to know what they plan to do in the country region, CSR-wise, besides just providing services, in order to build their brand.

For the full and original article, click here: http://www.itnewsafrica.com/?p=3256

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