Kick4Change’s Pledge My Seat campaign went live on December 4th, the day of the World Cup Draw. This occasion was exciting for the teams participating of course, but also for the millions of people who can now participate in the Pledge My Seat program and for the hundreds of thousands of children in Africa who will be benefit from their new 4sport boots!
From Jamie and Simon, the co-founders of Kick4Change:
PledgeMySeat is a global legacy campaign created by award winning social enterprise kick4change CIC. The aim is to send 94,700 brand new football boots to underprivileged African children. Based on the venue of the 2010 World Cup final, we are selling seats in our virtual stadium. Every seat pledged represents a pair of new football boots that we’ll send to our charity partners who all use football as a building block of social change. The boots will be used to engage children in educational programmes, dealing with issues such as HIV awareness and dealing with the stigma of having Aids, as well as teaching basic life skills such as respect for others and self esteem.
In pledging your seat, you’ll receive a unique seat number that will automatically enter you into a prize draw. Amongst the prizes is the chance to win a trip to Africa to play in an All Star football tournament and the opportunity to assist one of our charity partners in delivering their educational programmes.
All profits generated from this campaign will be reinvested back into a variety of UK beneficiaries including schools, grass root clubs, community initiatives and good causes. Please support us in our ‘Home and Away’ campaign, helping create a lasting legacy amongst children from the 2010 World Cup.
I just pledged my seat early and now have a “front row” seat for the World Cup. For the price of 1 full pair of 4sport boots, £14.99, you can “purchase” your seat; where will you be sitting? As of December 7th, 763 seats have been pledged. If you can’t actually be in South Africa for the games, this is a wonderful way to directly participate.
Will your seat be connected to a pair of football boots for the next generation of African footballers, teachers, doctors, engineers, lawyers, innovators, etc.? Who knows, but let’s do one small thing that may help give them a chance.
Follow @kick4change on Twitter to stay updated on the Pledge My Seat program. Please use #pledgemyseat if tweeting about the initiative!
And for a link to an earlier interview with the founders of Kick4Change, click here: https://worldcupcsr.wordpress.com/2009/10/22/interview-with-jamie-tosh-of-kick4change-a-new-social-enterprise/