Video Interview featured on Business & Development

I recently had the honor to be interviewed by Marco Puccia for his Business & Development site on the topic of the World Cup and CSR.  Please visit his site at the link below to view the video.  And if you are interested in watching the video, Marco was kind enough to provide a timeline of the (rather) long video.

00:00 – 01:00 Introduction
01:00 – 03:11 About John Kim and Interest in WorldCupCSR
03:11 – 05:37 Creating Sustainable Infrastructure
05:37 – 07:08 How Did You Decide to Explore This Topic Via Blogging?
07:08 – 10:17 Trends and Major Players
10:17 – 12:43 How Are Sponsors Engaging in CSR?
12:43 – 13:31 Nike
13:31 – 15:03 One Goal Campaign
15:03 – 16:20 Nestle
16:20 – 17:07 MTN
17:07 – 19:13 IBM
19:13 – 21:21 ADIDAS
21:21 – 23:07 Do Firms Look At South Africa or Africa as a Viable Market?
23:07 – 24:44 Why Should Companies Engage in CSR / Cause Marketing Efforts Around the World Cup?
24:44 – 26:32 While in The Global Spotlight, What Does South Africa Have to Gain?

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