Good news! Joburg’s hawkers allowed in on the World Cup action!


According to an article on SouthAfrica.info, street vendors will be allowed to cash-in on the 2010 World Cup, as long as they adhere to FIFA’s by-laws. This is welcome news in light of previous reports of FIFA and the South African government cracking down on these hopeful entrepreneurs. I had written about the plight of some small business owners during the 2009 Confederations Cup and it was expected that the crackdown during the upcoming World Cup would be even more severe.

The article quotes 2010 spokeswoman, Sibongile Mazibuko, as stating:

Though trading will not be permitted in exclusion zones around the stadiums on match days, new opportunities are being created for traders to benefit from being situated in high-fan traffic areas.”

She further advised informal traders to join programmes designed by the city’s department of economic development to help coach them through the tournament.

Mazibuko also stated that:

“Traders can further cash-in on new opportunities by selling food to secure clients such as the city’s 2010 volunteer workforce, the staff working at the event and VIP guests of the city.  Traders are, however, expected to comply with Fifa by-laws by avoiding selling illeal counterfeit goods, engaging in ambush marketing or trading along protocol main routes outside demarcated trading areas.”

Lastly the article states:

The Johannesburg metropolitan municipality was also hosting several parallel events at which accredited traders would be able to sell their wares.  These included fan fests at Innes Free Park, in Sandton, and at Elkah Stadium, in Soweto, which accommodated 30 000 or more fans.

This isn’t a perfect solution but it’s better than I expected.  FIFA is still going to aggressively protect the rights of sponsors to sell within  designated zones, but at least they’ve acknowledged, rather than tried to ignore, the many entrepreneurs who were looking to benefit from the excitement around the games and influx of tourists. However, the majority of free-spending tourists will likely not be viewing games from Sandton or Soweto, so entrepreneurs are losing out on that huge opportunity, but it’s better than nothing.  Hopefully, this initiative from the 2010 city council will be well-received by South Africans rather than a reason for further ire.

To read the full article, click here: http://www.southafrica.info/news/business/31654.htm

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