This is a few months old but I thought I’d big it up a little bit. Bono, in the New York Times, around the turn of the new year, comprised a list of ten trends/things to watch out for the next ten years. His last one was particularly intriguing to this blogger. He titled it “World Cup Kicks Off the African Decade.” In the few paragraphs the writer states
“This time round, for the 2010 World Cup, naysayers thought South Africa could not build the stadiums in time. Those critics should be red-faced now. South Africa’s impressive preparations underline the changes on the continent, where over the last few years, 5 percent economic growth was the average. Signs point to a further decade of growth to come. Canny investors will put more capital there. This in turn has the potential to shore up fragile young democracies across the continent.”
That’s exactly what I’m talking about. Hopefully some influential readers of the NY Times caught wind of this. And hopefully the World Cup does truly serve as a catalyst. Big up to Bono for including this on his list. Let’s hope that the corporations and sponsors see the same opportunity that Bono highlighted.
To read the full post: