Major Sports Brands in Battle with Less than 50 Days to World Cup


Bloomberg News just published a video report on the battle between the major sports brands, Adidas, Nike, and Puma, in the lead up to the World Cup.  The report is focused on the issue of sponsorship and the amount of dollars these brands have paid out to be part of winning national teams, but it also discusses the value of those sponsorships in relation to making additional sales (or jerseys, boots, balls, etc.).

While I don’t purport that CSR activities by a brand would sway the decision of fans on which teams they will support (and jerseys they buy); I do still strongly believe that how these brands choose to act on the global stage, in South Africa, can have repercussions on how their brand is perceived after the event.  I for one will be very interested to see how Puma’s sales do after the World Cup, particularly in African markets.

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to Yahoo BuzzAdd to Newsvine

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: