About the blog:

A discussion on the intersection of the world’s most viewed sporting event (the FIFA World Cup), the opportunity and responsibility for trans-national corporations to support the continued growth of South Africa, the field of corporate social responsibility (CSR), and branding.

About the author:jkface

The author/info collector has his MPP in international development policy from Georgetown University and B.S. in human development from Cornell University, during which time he studied abroad and fell in love with South Africa. He has worked in the food banking industry which is a great example of the win-win relationship CSR can represent. With that experience he helped launch the Global Foodbanking Network and the food banking network in South Africa which has strong corporate and government support. He has also worked and lived in North and East Africa and watched the 2006 World Cup from cafes in Morocco while in the Peace Corps, the 2004 European championship from a living room in Malawi while working for the UN World Food Program, and even attended a Lamontville Golden Arrows vs. Kaizer Chiefs game, while studying in Durban.  These experiences have provided him some insight into the gravity and meaning of the upcoming event in South Africa.

Currently, he works as CSR/Better World marketing manager for the amazing furniture and design company, Herman Miller, Inc.  He is living the dream.

Also, the author and his wife have purchased their tickets to the 2010 FIFA World Cup following Bafana Bafana for at least the first 4 games.  They will be continuing the blogging and researching about CSR and the World Cup before, during, and after the games are over.

In case you’re interested, the author’s LinkedIn profile can be found here: http://www.linkedin.com/in/johnsunkim

And he can be contacted at: johnsunkim+WorldCupCSR at gmail dot com

Or follow on Twitter at: http://twitter.com/WorldCupCSR

DISCLAIMER: The author nor this blog are sponsored by any organization or corporation.  The author does not receive ANY financial compensation for the contents of this blog.

Images: All images are original source materials or have been retrieved from Google images.


8 Responses

  1. Hi John

    Very interesting blog!

    I spent most of my working career in football across all aspects (except playing!). I’ve managed an England disability team and ran the Community Programme at Everton FC.

    I’ll be keeping an eye on future posts.

  2. John,

    I just noticed that you commented on my article on the NYTimes soccer blog. I really like what you’re doing with your site! I haven’t had much time to soak everything in, but I will give you some more substantial feedback soon.

    Keep up the good work.

  3. John,

    Interesting looking site. I need to read alot more of what is on it, but looks great.

    Our Kaelo businesses are very involved in sport, sponsorship and CSR – we are particularly interested in sports role as a social movement and what good can be achieved if sponsors and rightsholders harness the power of sport.

    Best wishes


  4. Hey John, Great blog. I like the thoughts behind it. I would like to talk to you more about your programs. If you would like to email me at the provided address, that would be great.



  5. Hi John,

    Great work on this project.

    I work in the CSR/social change sector in Australia and lived in South Africa for a year in 2008. I’d be keen to connect at some stage. Drop me a line when you have a chance.



  6. i want to become a member on mtn

  7. Hi John,

    I like the connection you make on this site: the World Cup and CSR. I stumbled upon it while researching a recent post I wrote for my own blog about some of the CSR activities participating national teams and the sports brands are doing. I’ll definitely come back here to read some more.

    Enjoy the Cup!

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