2010 in review

The stats helper monkeys at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health:

Healthy blog!

The Blog-Health-o-Meter™ reads Wow.

Crunchy numbers

Featured image

The Louvre Museum has 8.5 million visitors per year. This blog was viewed about 83,000 times in 2010. If it were an exhibit at The Louvre Museum, it would take 4 days for that many people to see it.

 

In 2010, there were 27 new posts, growing the total archive of this blog to 126 posts. There were 21 pictures uploaded, taking up a total of 2mb. That’s about 2 pictures per month.

The busiest day of the year was June 15th with 1,091 views. The most popular post that day was Apparel firms to boost marketing spend during World Cup.

 

Where did they come from?

The top referring sites in 2010 were search.aol.com, mahalo.com, facebook.com, twitter.com, and 74.125.67.100.

Some visitors came searching, mostly for nike, nike logo, adidas, adidas logo, and budweiser.

Attractions in 2010

These are the posts and pages that got the most views in 2010.

1

Apparel firms to boost marketing spend during World Cup September 2009

Thank You!

Image from TMCnet.com

Thanks to everyone who helped make this blog what it is.  The blog started as a personal interest.  But I soon found out there was a community of people who were thinking about some of the same questions.  And since I started, this blog has had over 84,000 page views. Not my intention at all from the start, so I’m just absolutely amazed and pleased that it was able to reach some folks and help others connect.  Truly, the support, contributions (written), encouragement, and connections made over the last year and half have been amazing.   And I hope that it continues far into the future.

So I wanted to take the opportunity to acknowledge and say a resounding THANKS to the folks below (in no particular order).  I can’t thank you enough; you’ll always have my admiration and gratitude!

Apologies in advance for anyone I may have left off.

Gary Benham, Head of Communications, Pretoria: Foreign & Commonwealth Office. You can read his blog here: http://blogs.fco.gov.uk/roller/benham/

Steve Fleming, CEO of Kick for Life, an amazing charity organization.

Adam Boros, friend, gracious host in South Africa, and amazing on-the ground correspondent. Read his many guest posts on this blog by clicking on the “guest post” section to the right.

Jamie Tosh, social entrepreneur, world-changer and co-founder of Kick4Change.  You can follow him and the company on twitter @Kick4Change

Andrew Bonfiglio, fellow Cornell alum, guest post contributor, and fellow party-goer in South Africa.  You can read more about the company he started and launched in South Africa, Emzingo, at www.Emzingo.com

Caitlin Halferty, friend, grad-school classmate, guest post contributor, and IBM corporate service corps member.  

Mike Herman – Founder of Compton United.  Check out their site here and follow him on twitter @urbanfocus

Aykan Gulten, formerly with Nike’s Sustainable Business & Innovation team in Amsterday. You can read his blog here and follow him on twitter @AykanGulten

Mathew, founder of www.dzcus.com. You can check out his world cup related site here and follow him on twitter @mathaix and @dzcus_worldcup.

Sab Singh, NYU professor and principal at the Kaur Group, and editor of Sports Doing Good. You can follow the blog on twitter @sportsdoinggood

David Connor, CSR guru, fellow football junkie, and CEO of Coethica, a CSR consultancy. You can follow David on twitter @davidcoethica

Elaine Cohen, CSR and reporting guru, and person who got me started on twitter. Thanks Elaine! You can read her blog, CSR and Reporting here. And you can follow her on twitter @elainecohen

Tracey Savell Reavis, journalist and guest post contributor.  Check out her company, Philanthropy Scores

G Kofi Annan, Africa, branding, and trends thought leader: Check out his site Annansi Monitor follow him on twitter @GKofiAnnan

Ken G Kabira, branding expert, arsenal supporter and friend

Minesh Parikh, friend and media planning guru. Follow him on twitter @ideas_economy

Norman Brook, Brook Sport and Leisure. Read his blog here http://brooksportandleisure.wordpress.com/ and follow him on twitter @BrookSport

Marco Puccia, social entrepreneur and CSR journalist.  Had a lot of fun doing the video interview with him which can be found here. Check out his site and follow him on twitter @marcopuccia

Dave Tait, social entrepreneur, football follower, South African, neat guy.  Follow him on twitter @taitdave and on the Business Fights Poverty Ning

Aman Singh, Editor of Vault.com’s CSR Blog, In Good Company.  You can follow her on twitter at @VaultCSR

My wife, Amanda, all-around awesome

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My World Cup Photos

World Cup 2010

Click on photo for full album

What now?

Photo from The Guardian, July 11

Apologies for the long delay. While I’d love to say I was being strategic and was purposely waiting a whole month since the last ball was kicked for this post, I’d be lying. I’ve simply been busy. Poor excuse though. However, it is a bit fortuitous that the first real free moment I’ve had to write falls almost exactly a month since that last game. A month, which has provided a decent amount of time to let that surface layer of dust to settle; to let those who were fortunate enough to be employed before the games remember that they should probably get back to work or risk losing that precious job; to let those who were scraping by before the games get back to their business of “making do.” Whatever the circumstance, by now most people in South Africa and around the world have asked themselves, “now what?” It’s a fair question, particularly since South Africans have been preparing, mentally and physically, for this event for the past five years.

Early reports show that the post-World Cup hangover has been tough. The Financial Times, in a July 21 article, described how the amazing sense of friendliness and safety that pervaded the country during the games, was beginning to wear off, with reported solated xenophobic attacks against immigrants. Economic forecasters were already beginning to downgrade the country’s growth projections for the year.

This negativity and the doubts shouldn’t be surprising.  They were there before the games and they’ll continue to persist long after, regardless of the amazing spectacle South Africa put on for the world.

So the real question isn’t “now what?” i.e. ho-hum, what are we to do?  But the question is “now what?” meaning how will South Africa and South Africans react to a post-World Cup reality?  This will be real test of their mettle. Was all of the Shosha-loza national unity caused only by the pixie dust of the World Cup or will this event really be seen as a starting point towards a truly post-racial South Africa?  Will white South Africans begin attending the Kaizer Chiefs v. Orland Pirates derbies (if they can get tix); will black South Africans begin filling the stands for Springboks matches?  We’ll see.

This will also be a test of the commitment of the business community.  It was clear that multinational brands, even the large sponsors, didn’t use the opportunity to invest real resources into the growth of the country.  Their long-term commitment to the country and region will be tested now.  And all of the idyllic private-public partnerships that preceded the games (think Gautrain) will also be on trial to see if they continue as beacons of South Africa’s growth.

A month is still a short period of time to get over fiver years of anticipation.  But I believe the early actions (or lack thereof) will be indicative of how this event will shape the future of the country.

I’m hopeful that the amazing energy I saw during the World Cup will serve as a catalyst for continued greatness.  Time will tell, but I hope we see some signs early.

Would love to hear anyone’s thoughts or comments.

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En Route to the World Cup! It’s really happening!

I’ve been thinking about this event ever since it was announced, in May of 2004, that South Africa would be hosting the 2010 World Cup.  When I mentioned this to a friend they said “that’s the amount of time that passes when you graduate from college” and when you think about it, it’s actually the equivalent of college and a little bit of graduate school thrown in there.

Needless to say I’ve been waiting for this for a long time; a lot of anticipation and a lot of patience.  And who knew that this blog would be alive and kicking?  One year and more than 53,000 page views later, the big event is here, smacking me in the face. So big thanks to all of you for spending some time with me here.

I’m about to head off for an epic 2 days of travel (52 hrs and 4 airlines) to get to Capetown but it will all be worth it!  I’ll try my best to blog and tweet from around the country to capture how the games are impacting folks all over the country.  And of course, watch a little footie.  So please continue to check-in!

Cheers! And may the best team win! But ultimately may South Africa, the region, and its people be the biggest winners!

Oldie but goodie: Bono tips World Cup in his 10 for the next 10

This is a few months old but I thought I’d big it up a little bit.  Bono, in the New York Times, around the turn of the new year, comprised a list of ten trends/things to watch out for the next ten years.  His last one was particularly intriguing to this blogger.  He titled it “World Cup Kicks Off the African Decade.”  In the few paragraphs the writer states

“This time round, for the 2010 World Cup, naysayers thought South Africa could not build the stadiums in time. Those critics should be red-faced now. South Africa’s impressive preparations underline the changes on the continent, where over the last few years, 5 percent economic growth was the average. Signs point to a further decade of growth to come. Canny investors will put more capital there. This in turn has the potential to shore up fragile young democracies across the continent.”

That’s exactly what I’m talking about.  Hopefully some influential readers of the NY Times caught wind of this.  And hopefully the World Cup does truly serve as a catalyst.  Big up to Bono for including this on his list.  Let’s hope that the corporations and sponsors  see the same opportunity that Bono highlighted.

To read the full post:
http://www.nytimes.com/2010/01/03/opinion/03bono.html?pagewanted=3&hp

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Video Interview featured on Business & Development

I recently had the honor to be interviewed by Marco Puccia for his Business & Development site on the topic of the World Cup and CSR.  Please visit his site at the link below to view the video.  And if you are interested in watching the video, Marco was kind enough to provide a timeline of the (rather) long video.

http://www.marcopuccia.com/2010/02/video-interview-worldcupcsr-blogger-john-kim/

00:00 – 01:00 Introduction
01:00 – 03:11 About John Kim and Interest in WorldCupCSR
03:11 – 05:37 Creating Sustainable Infrastructure
05:37 – 07:08 How Did You Decide to Explore This Topic Via Blogging?
07:08 – 10:17 Trends and Major Players
10:17 – 12:43 How Are Sponsors Engaging in CSR?
12:43 – 13:31 Nike
13:31 – 15:03 One Goal Campaign
15:03 – 16:20 Nestle
16:20 – 17:07 MTN
17:07 – 19:13 IBM
19:13 – 21:21 ADIDAS
21:21 – 23:07 Do Firms Look At South Africa or Africa as a Viable Market?
23:07 – 24:44 Why Should Companies Engage in CSR / Cause Marketing Efforts Around the World Cup?
24:44 – 26:32 While in The Global Spotlight, What Does South Africa Have to Gain?

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